ABOUT US
WHO IS qaleR Cosmetic?
qaleR Cosmetic is more than just a beauty brand—it’s a philosophy, a commitment to self-care that goes beyond the surface. Rooted in three core values—Safe & Clean, Vegan-Friendly, and Cruelty-Free—our mission is to redefine beauty with integrity, sustainability, and kindness.
WHY CHOOSE US?
Safe & Clean Beauty
Your skin deserves the best, and so does our planet. That’s why we create products that are gentle, non-toxic, and environmentally responsible. By using only safe, non-harmful ingredients, we make beauty simple, pure, and free from worries of irritation or damage. Because true beauty should be effortless and worry-free.
Vegan-Friendly Formula
Beauty without compromise. We are proudly 100% vegan, free from all animal-derived ingredients. Our commitment to ethical beauty means you can glow with confidence, knowing every product is a conscious choice for you and the planet.
Cruelty-Free Commitment
Compassion is at the heart of qaleR Cosmetic. We never test on animals because beauty should never come at the cost of cruelty. We stand for a world where beauty is kind, responsible, and cruelty-free.
WHO WE ARE FOR?
✨Embrace self-care and mindful beauty
✨ Value simplicity, effectiveness, and ethical choices
✨ See beauty as a form of empowerment and self-expression
✨ Prioritize sustainability and kindness
✨Seek products that align with their values—wellness, kindness, and authenticity
If you believe beauty should be pure, conscious, and purposeful, welcome to qaleR Cosmetic.
OUR STORY
qaleR Cosmetic was born from a vision of wellness, sustainability, and ethical beauty. Our company, Qaler Pavilion Sdn. Bhd. (formerly Empower Novus Sdn. Bhd.), was founded on October 5, 2015, with a mission to create safe, clean, and eco-friendly beauty solutions.
On January 10, 2023, our visionary founders brought this dream to life, launching qaleR Cosmetic—a brand dedicated to beauty that’s good for you and the planet. Every product embodies our commitment to quality, sustainability, and conscious living.
OUR MISSION
We exist to empower lives—by offering not just beauty products, but an experience that is authentic, enriching, and transformative.
🌿 Uncompromising Quality – Delivering the highest standards of care.
🌿 Integrity in Beauty – Every product reflects our commitment to purity and safety.
🌿 Empowering People – Our team is our strength, and we grow together.
🌿 Sustainable Success – Creating long-term value for our customers and stakeholders.
🌿 True Customer Value – Ensuring every purchase is a meaningful investment in beauty and well-being.
OUR CORE VALUES
At qaleR Cosmetic, our values shape everything we do:
❤️ PASSION – Fueling our drive for innovation and excellence.
👥 PEOPLE – Celebrating individuality and human connection.
🚀 PERFORMANCE – Striving for efficiency, effectiveness, and impact.
🎯 PURPOSE – Creating beauty that inspires and makes a difference.
🤝PROFESSIONALISM – Upholding honesty, integrity, and responsibility.
qaleR Cosmetic – It’s All About YOU
For us, beauty isn’t just about products—it’s a commitment to YOU. Your confidence, well-being, and values matter. With qaleR Cosmetic, you’re choosing beauty that’s pure, ethical, and empowering.
Glow with confidence. Glow with qaleR Cosmetic.
